THE EFFICACY OF BLOGGING: SINCE I STARTED THIS BLOGGING, MY POCKET IS NO LONGER THE SAME.

 

Since I Started This Blogging, My Pocket Is No Longer The Same

Introduction

When I reflect on my journey into blogging, one thing is undeniably true: my pocket is no longer the same. Not because I won a lottery or got a mysterious bank alert, but because blogging transformed my financial life, mindset, and opportunities in ways I never imagined. What started as a casual attempt to share thoughts has turned into a source of steady income, brand collaborations, business deals, and most importantly, financial independence.

If you’ve ever wondered whether blogging can really pay off—emotionally, mentally, and financially—let this personal story be a testimony that it truly can. Let me take you through the journey of how writing blog posts changed not only my life but also my pocket.

1. The Humble Beginnings

When I started blogging, I had nothing but my smartphone, free internet bundles (sometimes from midnight plans), and a burning passion to share my thoughts. I didn’t even fully understand how blogs made money. All I knew was that people like Linda Ikeji, Uche Eze Pedro (BellaNaija), and Techpoint.ng were doing it and making a name—and income—for themselves.

I chose a free blogging platform to begin. My first blog post had only 4 readers—me, my younger brother, and two random people from Facebook. It didn’t matter. I was determined to be consistent, and deep down I believed that something would come out of it.

2. The Growth Phase: From Zero to Hundreds

It wasn’t an overnight success. I wrote and wrote—on health tips, technology, market women, social topics, and trending news. At first, it felt like I was shouting into an empty room, but slowly the traffic grew. One post got shared, then another, then I started getting comments and emails from readers.

That was when I realized—this blogging thing had potential.

So I doubled my efforts:

· Researched SEO (Search Engine Optimization)

· Learned how to write catchy headlines

· Joined blogging communities

· Created social media pages to push my content

The more I did, the more people came. And with the people came the money.

3. First Alert: My First Blogging Income

I’ll never forget the day I received my first blogging income—₦12,500 from Ad Network. That might sound small, but to me, it was a big deal. Why? Because it was proof that words could become cash, and traffic could become wallet power.

From that day, I made up my mind to treat blogging like a business, not a hobby.

4. Monetization Strategies That Changed My Pocket

The game changed when I discovered that blogging is not just about writing—it’s about strategic content creation and smart monetization. Here are the strategies that turned my blog into a money-making machine:

a. Google AdSense and Other Ad Networks

Once my blog traffic hit thousands monthly, I started getting real income from ads. Google AdSense paid me monthly. Later, I added platforms like Pop ad, Monetag, and Adsterra. Some months, I earned between ₦100,000 to ₦300,000 just from ads.

b. Sponsored Posts

Companies started reaching out to me to review their products, services, or even publish their press releases. Each post fetched me between ₦10,000 to ₦70,000, depending on the brand and campaign.

c. Affiliate Marketing

I began partnering with brands—especially tech products, online courses, and health supplements—using affiliate links. When readers clicked and purchased through my links, I earned commissions. This became one of my passive income streams.

d. Selling My Own Products

From digital eBooks to online courses, I started selling my knowledge. I created a short eBook on various topics, and the earnings were multiplying greatly.

e. Brand Collaborations and Ambassador Deals

As my blog gained more visibility, big brands noticed. I signed two influencer deals worth over ₦1.5 million. I never imagined that my name and blog would become a “digital asset,” but here we are.

5. Blogging Taught Me Financial Discipline

Beyond the money, blogging taught me how to handle money. When the cash started coming in, it was tempting to "ball." But I knew this was a business, so I started:

· Saving aggressively

· Investing in better tools (domain, hosting, laptop)

· Paying for training and webinars

· Creating emergency funds

· Investing in stocks and mutual funds

Today, I have multiple income streams. Even if blogging slows down, my pocket won't crash—because I learned how to multiply money, not just earn it.

6. Blogging Opened Doors Beyond My Imagination

Thanks to blogging:

· I got invited to conferences as a speaker

· I built a personal brand

· I landed freelance writing gigs with international clients

· I launched a media consulting agency

· I trained over 500 young people on how to start their blog

All these opportunities came because I started writing online.

7. The Mindset Shift

Before blogging, I had a “scarcity mindset”—I thought success was for a select few. Blogging changed that. I now believe that the internet is a goldmine, and those who are ready to work and learn will eat from it.

I also discovered that you don’t need a university degree, big English, or technical skills to start. What you need is:

· Consistency

· Willingness to learn

· Authentic voice

· Patience

· Strategy

8. Lessons I’ve Learned So Far

Here are some of the biggest lessons that have impacted both my blog and my bank account:

a. Consistency is King

You can’t blog today and disappear tomorrow. Even when no one was reading, I kept writing.

b. Quality Beats Quantity

10 high-quality blog posts can fetch more than 100 low-value ones.

c. Leverage Trends Wisely

I blogged about trending issues (health hacks, celebrity gists, tech news) and gained massive traffic. But I also used evergreen content to ensure long-term traffic.

d. Email List = Digital Asset

Building an email list was one of the smartest things I did. It’s now a direct line to my audience and a way to sell products without relying on social media algorithms.

e. Collaboration Over Competition

I networked with other bloggers. We shared tips, exchanged backlinks, and supported each other. There’s room for everyone.

9. Blogging vs. 9–5: What I Discovered

While I respect those in traditional jobs, blogging gave me something unique:

· Freedom (to work anytime, anywhere)

· Scalability (the more I wrote, the more I earned)

· Fulfillment (I was helping people with my content)

· Passive Income (I still earn from posts I wrote 2 years ago)

10. Advice to Anyone Wanting to Start Blogging

If you’re still doubting whether to start, let me tell you:

“The earlier you start, the earlier your pocket will begin to change too.”

Here’s what you should do:

1. Pick a niche you’re passionate about (e.g., health, lifestyle, tech, parenting, business)
2. Use a reliable blogging platform like WordPress
3. Invest in a domain and hosting (don’t be afraid to spend to make)
4. Learn SEO, content writing, and monetization
5. Stay consistent for 6–12 months, and watch your life change

Conclusion: From Empty Wallet to Overflowing Potential

Blogging turned me from someone who barely had enough for daily expenses to someone who now earns in dollars and naira, influences minds, and builds a digital legacy.

Has it been easy? No.

But has it been worth it? Absolutely!

My pocket is no longer the same because I said yes to something simple—blogging. If I can do it with zero background in media or tech, so can you. Start small, think big, and never stop writing.

Your blog could be your bridge to financial freedom—just like it was for me.

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