ONE GOOD TURN DESERVES ANOTHER: AN ADAGE EVERY REAL BUSINESSMAN DOESN'T JOKE WITH

One Good Turn Deserves Another: An Adage Every Real Businessman Doesn’t Joke With

Introduction

Business is not only about money, profits, or deals; it is also about human relationships, values, and principles that build trust and sustain growth. One of the most timeless adages that finds relevance in the world of business is “One good turn deserves another.”

This wise saying, deeply rooted in African and global proverbs, emphasizes reciprocity, gratitude, and mutual support. At its core, it means when someone does good for you, it is both honorable and wise to repay that good with another good deed.

For businessmen, entrepreneurs, and corporate leaders, this principle is not something to joke with. It forms the backbone of business networking, partnerships, customer relations, and employee loyalty. In this blog, we will explore the meaning of this proverb, its relevance in business, real-world applications, historical case studies, and why no serious businessman ever takes it lightly.

Chapter 1: Understanding the Adage

The phrase “One good turn deserves another” is simple yet profound. It conveys the following truths:

1. Gratitude breeds more opportunities.
   When someone helps you, showing appreciation and returning the favor creates stronger bonds.

2. Reciprocity is the currency of trust.
   In business, nothing is one-sided. Whether it’s customers, partners, or employees, people are more likely to give their best when they know their contributions are acknowledged.

3. Goodness is an investment.
   A businessman who helps others, whether through mentorship, support, or fair dealings, is sowing seeds that often yield long-term rewards.

This proverb reminds us that business is not only transactional but relational. Success is built on cycles of kindness, respect, and fairness.

Chapter 2: The Adage in Business Practice

1. Customer Relations

Every successful entrepreneur knows that the lifeblood of business is the customer. When businesses treat customers well—through good service, transparency, and value delivery—the customers reciprocate with loyalty, referrals, and positive reviews.

• Example: A restaurant that gives free drinks on special days often finds customers returning again and again.

2. Employee Loyalty

Employees are not just workers; they are partners in progress. When a businessman treats employees fairly—paying salaries promptly, recognizing effort, and offering growth opportunities—the employees repay with loyalty, creativity, and dedication.

• Example: Companies like Google are known for excellent employee benefits, and in return, they enjoy innovation and commitment.

3. Partnerships and Networking

Business partnerships thrive when both parties understand the principle of reciprocity. Helping a partner grow, making concessions when necessary, and sharing resources often come back in multiplied benefits.

• Example: Two small businesses collaborating on marketing campaigns often reach audiences they wouldn’t have reached individually.

4. Community Engagement

Corporate Social Responsibility (CSR) is built on this adage. When businesses give back to society—through scholarships, healthcare, or job opportunities—the community supports and protects the business.

Chapter 3: Why Businessmen Value This Adage

1. It builds trust.
   Trust is the foundation of every business deal. Showing goodwill encourages others to trust you.

2. It ensures long-term sustainability.
   Quick profit may come from exploitation, but lasting business comes from fair dealing.

3. It strengthens networks.
   A businessman who helps others eventually receives help when in need.

4. It enhances reputation.
   A good name is worth more than gold. Businesses known for fairness and reciprocity attract more opportunities.

Chapter 4: Case Studies

1. The Rise of Dangote Group

Aliko Dangote, Africa’s richest man, is not only known for his wealth but also for his generosity. Many of his business partnerships are rooted in trust and reciprocity. His ability to create long-lasting alliances is an example of “one good turn deserves another.”

2. Apple and App Developers

Apple created an ecosystem where developers could build apps and earn profits. Developers, in turn, made Apple’s iPhone indispensable through their innovations. Both parties benefit—a perfect case of mutual good.

3. The Local Trader’s Story

Even at small business levels, a trader who gives flexible payment options to loyal customers often finds that those same customers repay with referrals, protection, and consistent patronage.

Chapter 5: The Moral Dimension

The proverb also carries a moral undertone. It teaches:

• Fairness over exploitation – cheating others may bring short-term gain but destroys trust.

• Gratitude over arrogance – no businessman succeeds alone; acknowledging help and returning it is key.

• Humanity over greed – true success is measured not just in profits but in lives touched.

Chapter 6: When the Adage Is Ignored

Ignoring this principle can lead to business failure.

1. Customers leave. Bad service drives customers to competitors.

2. Employees quit. Poor treatment results in brain drain.

3. Partners withdraw. Selfishness destroys alliances.

4. Reputation collapses. A businessman who exploits others soon loses respect.

Chapter 7: Practical Ways to Apply the Adage

1. Say thank you often.

2. Reward loyalty. Discounts, bonuses, and recognition go a long way.

3. Help others grow. Mentor, share opportunities, and collaborate.

4. Give back to society. CSR is not wasted—it’s brand investment.

5. Keep promises. Integrity is reciprocity in action.

Chapter 8: The Spiritual Angle

Many religions uphold this principle:

• Christianity: “Do unto others as you would have them do unto you.”

• Islam: Charity and gratitude are highly emphasized.

• African Traditional Belief: Community support and reciprocity are sacred values.

This shows the proverb is not just about business but about universal human behavior.

Chapter 9: Modern Applications

1. Digital Business: Influencers promote brands, and brands reward them with partnerships.

2. E-commerce: Platforms like Amazon thrive on customer reviews and seller fairness.

3. Startups: Investors who help startups often reap returns when the startups succeed.

Chapter 10: Final Thoughts

The adage “One good turn deserves another” is not just a proverb; it is a law of success in business and life. Every businessman who desires lasting growth, strong networks, loyal customers, and a respected name must live by it.

Business is not war. It is a relationship-driven journey. When businessmen understand that kindness, fairness, and reciprocity are not weaknesses but strengths, they position themselves for greatness.

So, whether you are a small trader in the local market, a tech entrepreneur, or a multinational CEO, never joke with this principle. Sow good seeds, and you will reap good harvests.

Because indeed, in life and in business, one good turn truly deserves another.